THE PROBLEM
In 2014, Uber entered the Indian Cab Aggregator market. Faced with a stiff competition from the local cab hail services Ola Cabs and Taxi For Sure. What followed was a gruesome battle to gain control of this Industry. Massive price cuts, promotions and mass poaching of drivers, resulted in a highly fragmented market.
During all of this, all the customer could do was download all the three Apps and go through all of them to see which was the best option available to them. This was the need gap Taxy tried to fulfill. We were able to give the user information about real time surges, ETA’s , promotions and availability of cabs around you.
USERS
The Users were broadly divider in to two categories
A) The Price Conscious User – A typical Indian user, who is always on the lookout for the best deals or promotions and the cheapest tariffs.
B) The impatient User – This user just need to get from A to B as soon as possible. He / She doesn’t even want to waste time by opening three different apps to book the closest. cab.
DESIGN & DEVELOPMENT
